According to APER 1, what should individuals always do?

The requirement in APER 1 for individuals to act with integrity emphasizes the importance of ethical behavior in professional conduct. Acting with integrity means that individuals must uphold high standards of honesty, transparency, and fairness in their dealings. This principle is central to maintaining public trust and confidence in the financial services industry, as well as ensuring that the actions and decisions made are consistently aligned with the moral and ethical standards expected of professionals.

Integrity is foundational for fostering a culture where compliance with regulations is prioritized, and where clients and stakeholders can depend on the profession’s commitment to ethical principles. By adhering to this standard, individuals not only fulfill their regulatory obligations but also contribute to the overall reputation and integrity of the profession and organization they represent. Therefore, acting with integrity is a critical expectation within APER 1, guiding professionals to navigate challenges while maintaining moral and ethical standards.