According to FCA regulations, what is a duty of a client advisor?

The duty of a client advisor, as outlined by FCA regulations, emphasizes acting in the best interests of clients when providing advice. This principle is fundamental to maintaining trust and integrity within the financial services industry. Advisors are obligated to prioritize their clients' needs and objectives above their own interests or the interests of their firm.

By adhering to this duty, advisors help ensure that clients receive advice that is suitable, relevant, and tailored to their financial circumstances. This focus on the client's best interests is designed to protect consumers and foster confidence in the financial system.

While compliance with company policies and providing a range of options may also be important aspects of an advisor's role, they do not hold the same ethical weight as the obligation to act in the best interests of clients. Similarly, maximizing commissions runs contrary to the advisor's duty, as it could lead to conflicts of interest that detract from the overall goal of client welfare. Thus, the core principle is that the advisor's recommendations and strategies must prioritize the client's best interests at all times.