The term 'customer dealing' in control functions refers primarily to what?

The term 'customer dealing' in control functions primarily refers to processing customer transactions. This encompasses the various activities involved in executing and managing transactions that customers initiate. In the context of financial services, it includes handling orders, ensuring the accurate execution of trades, and verifying the details of transactions made by customers.

This function is critical for maintaining efficiency and accuracy in the operation of financial firms, as it directly impacts customer satisfaction and regulatory compliance. Effective processing of customer transactions is essential to upholding a firm's reputation and fulfilling its duty of care to clients, ensuring that all actions regarding customer accounts are conducted smoothly and in accordance with applicable regulations.

While marketing financial products, managing complaints, and performing investment analysis are all important within the broader operational framework of a financial institution, they do not fall under the specific ambit of 'customer dealing' in the same direct manner as processing transactions does.