What is essential for ensuring that a firm's business is manageable?

To ensure that a firm's business is manageable, it is crucial that the business is organized for effective control. This means implementing structured processes, clear lines of authority, and systematic communication channels within the organization. Effective organizational control allows a firm to monitor its operations efficiently, make informed decisions promptly, and adapt to any changes in the business environment. Such an organization fosters accountability and empowers managers to oversee different departments and functions, promoting overall efficiency and productivity.

While advertising, workforce size, and focusing on international markets can contribute to a firm's success in certain contexts, they do not directly address the internal controls necessary for ensuring that business operations are manageable. For instance, extensive advertising can increase awareness and sales but may lead to chaos if the organizational structure cannot handle the increased demand. Similarly, a small workforce may limit operational capacity and growth, and pursuing international markets without effective control can introduce complexities that further challenge manageability. Thus, effective organization is the foundational element that supports all other aspects of management within a firm.